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Are you a Twitter fan? Even if you use the platform on a personal account, using it for business can be a whole other ball game. If you’re outspoken on your personal account, you need to remember that this voice may not work for your brand. Equally, tweeting about this week’s Strictly or Bake Off might work great for your brand, but if its not something your audience will resonate with, you could be seriously putting them off.
Trying to figure out what you need for a great tweet? How about visuals, links, and hashtags? Check out this blog post which will teach you how to write the perfect tweet.
Crafting Irresistible Tweet Content
The first step in creating the perfect tweet is to understand the different types of tweets and deciding what might work for you. Some of the most popular include:
- Media tweets – images, video, and other types of media
- Stats and figures – engaging stats and data that can start a conversation or illustrate a point
- Questions – asking questions prompts responses from followers and is great for a little market research
- Quotes – inspirational, motivational, and even just funny, these are always great to add to the tweet mix
- Jokes – if it makes sense for your brand, then jokes can work great. Just make sure it is the appropriate type for the kind of audience you are working with
- Polls – there are different types of polls you can use, something as simple as liking as a ‘no’ and retweeting as a ‘yes’
- Threads – series of tweets on a related topic that allow you to go more in-depth than a single tweet can manage
5 Steps to Writing the Perfect Tweet
Once you have picked out the types of tweets you want to send, the next job is to think about the basics of most tweets. Some types of tweets will be different such as jokes or quotes. But many will have most or all of these core elements in them.
1. Keep it concise
The character limit on Twitter is what distinguishes it from other social media sites. Messages are designed to be short and to the point. It might take a few attempts to compose the ideal message when you have a limited number of characters. When composing your tweet, keep in mind that it’s meant to be simple and succinct. Remove all of the superfluous words and get right in there to the main point.
2. Write statements not sentences
It’s challenging to keep to the 140-character limit, yet if you write statements that summarize your opinions on a subject, 140 characters with a link should be sufficient.
3. Attach a link
Always include a link in your tweet, if possible. According to research, tweets with links in them had an 85 percent higher retweet likelihood than those that did not. Furthermore, including a backlink to your website or other social media sites on different platforms improves your traffic.
4. Drive traffic with visuals
Create tweets with multimedia. It has been proved that tweets with images have a higher click-through rate than those without.
There are several methods to improve the material you put on Twitter – the main difficulty SMEs have is not spending enough time evaluating the outcomes. The most frequent goals of using Twitter are to increase interaction with third-party content and create a community. Make careful to make clear your goals before you start; it will make preparing a tweet considerably easier.
5. Use hashtags
Use a few hashtags in each tweet to get your message in front of a larger audience. What exactly is a hashtag? When it comes to connecting with and engaging with other people on Twitter, hashtags are an important feature.
When you use a hashtag in your tweet, it is immediately aggregated with other tweets that include the same term. This generates a stream of tweets all about one subject. If you tweet about #GivingTuesday using the hashtag #GivingTuesday, for example, your message will be included in the #GivingTuesday hashtag stream. Users interested in the #GivingTuesday topic can then explore that stream and interact with content that catches their eye.
While you don’t want to hashtag every word in your post, include a few relevant hashtags so that they appear in streams you wish to be part of. For example, #GivingTuesday, #Fundraising, and #Nonprofits are all popular charity hashtags. Using these will allow your tweet to be included in a stream of tweets with the same hashtag included.
Timing is everything
You could have the ideal topic with all of the relevant hashtags, but if you submit it during a high-traffic period, it might be overlooked in news feeds, and if you post too early or too late, you risk missing out on your audience.
Make sure you have fresh material regularly using a content scheduling tool. After a month, you should be able to observe engagement patterns emerge on certain days, times, and topics. This will help you craft your tweets accordingly, allowing you to upload new content during low-traffic periods.
The most effective way to use Twitter is by sharing links with videos and images attached. Spark engagement when you tweet, so people must find enough value in interacting with what is being shared – otherwise they’ll just scroll past the tweet.